Some properties can take a matter of days or even hours to sell and others can take months. The factors contributing to this can vary based on supply & demand in your area but we have a simple checklist so that you can check you have your property listed correctly in order to maximise exposure and find that all important buyer.
This really is the most important factor when selling your property. When we visit your property to provide a valuation, it is essential that we take a number of factors into consideration such as the recently sold comparables in your area/street, the style and presentation of the property and other points such as renovation costs if needed or potential defects. After reviewing all this information, our valuer will be able to give their professional opinion of the current market appraisal of your home. It is important to be realistic when deciding on the market price. You may have had other valuations suggesting to market £20,000 more than others but it is important to think about why this might be and how it can detrimental to the sale of your property. Some agents can ‘overvalue’ properties in order to get the property on the market which can then result in the property sitting on the market for longer than it should and a reduction in price to a more achievable value.
The job for us as agents is to get the best possible price and in the most effective timeframe so pricing is the first and most critical factor for ensuring your property sells quickly. Understandably, although we can make the best, professional opinion, sometimes price does need to be reviewed depending on the interest level, it is important to have that conversation with your agent on a regular basis to make sure there are no opportunities missed.
Prior to marketing the property, we suggest that you make sure your property looks its best ready for going on the market. The main points are;
- De-clutter- Decluttering a property helps make a room more spacious and inviting. Get rid of anything you won’t be taking with you and store away kids toys/items that are not used on a daily basis.
- Refresh! Get the paint brush out and paint over marks, buff out any scuffs, fix any small defects so your property looks the best it can.
- Curb Appeal- Look at your house from the outside, how does it look on approach? If you have a front garden, do some weeding, mow the lawn, put some colourful pots out. Make sure that the first external picture we have really sells your property.
The marketing falls into the hands of your estate agent which is why it is essential that your agent takes professional photographs, creates accurate floorplans and a creative brochure. The photos and floorplan really are the two most viewed aspects of your property marketing. Most applicants only view the photos and floorplans before deciding to book a viewing or make an enquiry. Your agent must also make the most of your ‘USP’s’ (unique selling points) when writing your description to engage your potential buyers. You might live down the street from a well renowned school, be close to a hospital, supermarket or within a stone’s throw from commuter links such as railway stations and motorways. These points combined with how the property is shown via photos and a floorplan will be enough to target the correct audience for your property and not just get viewings but the right viewings!
Making sure that these three steps are followed and referred to throughout your marketing should ensure a speedy sale however that being said, this isn’t an exact science and there are other external factors that come into the sale of property.
Just remember, your agent should be pro-actively discussing these points with you should you be on the market and not received that all important offer yet. Communication is key, if you are having these conversations with your agent and reviewing your position, that sale will come!
Paige McNaughton MNAEA & MARLA